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PRIVACY POLICY

Privacy Policy

How Array Fire Protection collects, uses and protects your personal data.

Last updated: August 2026

Who we are

Array Fire Protection (“we”, “us”, “our”) is a fire alarm and life safety systems company based at 25 Elizabeth Ave, Bagshot, GU19 5NX, United Kingdom. You can contact us at info@arrayfireprotection.co.uk or on 0800 122 3975.

What personal data we collect

When you submit our contact form, we collect the information you provide: your name, company name (if given), email address, phone number, what you need, and any message you write.

If you accept cookies (see below), Google Analytics and Google Ads may collect information about your visit to help us understand site traffic and measure whether our advertising leads to enquiries.

How we use your data

We use the information from our contact form solely to respond to your enquiry, provide a quote, or otherwise communicate with you about the fire safety services you’ve asked about. We do not sell your data or use it for unrelated marketing without your separate consent.

Our legal basis for processing

We process contact form data on the basis of our legitimate interest in responding to enquiries about our services, and to take steps at your request before entering into a contract with you. Where we use advertising cookies, we do so only with your consent.

Cookies

Our website uses a small amount of browser storage to remember your cookie preference — this is strictly necessary and doesn’t require consent.

If you accept cookies via the banner on our site, we load Google Analytics and Google Ads conversion tracking, which use cookies to help us understand how visitors use the site and which enquiries came from our ad campaigns. This only runs if you accept; if you reject or ignore the banner, these cookies are not set.

Our contact page also embeds a Google Map, a Checkatrade reviews widget, and our website uses Google Fonts — these may involve a connection to Google’s or Checkatrade’s servers when the page loads, independent of the cookie banner. The Checkatrade widget does not set cookies.

Who we share data with

We share visit and enquiry data with Google (Google Analytics and Google Ads) only where you’ve accepted cookies, for the purposes described above. We don’t share your personal data with any other third party except where required by law.

How long we keep your data

We keep enquiry information for as long as necessary to deal with your enquiry and for a reasonable period afterwards for our business records, and no longer than needed for those purposes.

Your rights

Under UK GDPR, you have the right to ask us for access to, correction of, or deletion of your personal data, to object to or restrict how we use it, and to receive a copy of it in a portable format. To exercise any of these rights, contact us at info@arrayfireprotection.co.uk.

If you’re unhappy with how we’ve handled your data, you also have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The “last updated” date at the top of this page shows when it was last revised.